VRAR Association Aims to Grow VR Licensing

Mark Caplan of BD Labs, who also co-chairs a committee for the association, will moderate a panel discussion on digital entertainment at Licensing Expo.

As VR and AR technologies continue to offer licensors another avenue to build their brands and offer consumers a new way to experience the world, the VRAR Association has revealed that is well positioned to help the licensing community accelerate its growth within the sector.

The VRAR Association is an international organization that is designed to foster collaboration between companies and people in the VR and AR ecosystem. For the licensing community, the association will aim to assist content owners and other members of the sector in accelerating their growth, knowledge and connections in the VR, AR and mixed reality space.

The organization has also developed a number of committees to help in its endeavors, including one on content that is co-chaired by Mark Caplan of BD Labs.

Additionally, Caplan will moderate the panel discussion, “The Changing Landscape of Digital Entertainment,” at Licensing Expo on May 24 at 2:15 p.m. He will be joined by panelists Travis Rutherford of Evolution, John Sutyak of DDM, Javon Franklin of 71 Studios, Clint Waasted of Zynga and Arthur Madrid of PixOwl.

Additional details regarding the panel discussion can be found here.

Check out the May issue of License Global to learn more about recent trends in the VR sector.

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