Viz Brings Anime Brands to Smartphones

Viz Media is giving anime and manga fans a new way to customize their smartphones with official Bleach and Naruto Shippuden digital imagery.

The new “CocoPPa” app, developed by United, lets smartphone users purchase exclusive image sets based on the popular anime and manga properties. Fans can create customized "one-touch icons" and homepage backgrounds using wallpaper and icons.

The app is available now in the U.S. in the Apple iTunes Store and on Google Play. Two Naruto Shippuden-themed sets debuted Friday in the app and two Bleach sets debut today.

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