Viacom International Media Networks has teamed up with Globe International to create a skater capsule collection featuring MTV’s Beavis and Butt-head.
Under the two-year deal, Globe plans to make co-branded cruiser skateboards, cruiser skateboard decks and a canvas skate shoe.
The cruiser skateboards will be sold at select surf and skate stores, as well as online, in the U.S., Europe and Australia beginning this spring. The shoes will be available globally this summer.
In conjunction with the global roll out of the Globe x Beavis and Butt-head capsule collection, MTV websites and social media platforms in more than 16 markets will feature competition tie-ins to give fans the chance to win branded skateboards.