Versace Diffusion Brand Set to Expand

Versace 19.69 Abbigliamento Sportivo, a line of affordable sportswear from

Alessandro Versace, has appointed PJB Brands to expand the fashion brand into new territories and categories.

PJB is now seeking licensing partners and looking to establish regional agents to introduce the brand in key markets, namely the U.S., the U.K., Russia, Japan, Brazil and Mexico.

The sportswear brand was launched by Versace in 2001 to bring quality Italian style to apparel, accessories and jewelry at accessible price points.

“The Versace 19.69 Abbigliamento Sportivo brand is creating a real buzz in the licensing world, and we are honored and excited to be asked to take this brand to new markets,” says Paul Berrington, managing director, PJB Brands. “We’re looking forward enormously to a strong and productive partnership with Versace 19.69 Abbigliamento Sportivo agents, representatives and licensees in these important markets.”

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