Vera Bradley Plans Health Care Apparel

CID Resources will extend the lifestyle brand into the estimated $1.8 billion medical uniform market.

Vera Bradley has partnered with CID Resources to create a line of apparel and coordinating accessories for female health care professionals.

The new collection will feature a variety of Vera Bradley designs and will comprise of products ranging from uniforms to matching totes and bags to ID badge holders.

“Vera Bradley enters new product categories when it can deliver its signature style paired with new functionality missing from existing products in the market. The medical uniforms market alone is estimated at $1.8 billion in the U.S., and our research indicates that nearly 20 percent of our customers identify themselves as working in the health care industry,” says Rob Wallstrom, chief executive officer, Vera Bradley. “We are delighted that we will be able to offer beautiful apparel and accessories solutions not only to these existing customers but to introduce Vera Bradley to thousands of other medical professionals as well. We are thrilled to inject our version of functionality, color, and especially fun into this important product category.”

The health care professionals range is slated to launch next spring.

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