Big Idea Entertainment has tapped Cupcake Digital to develop a series of children’s story and activity apps featuring characters from its VeggieTales franchise.
“We’re delighted to be working with Cupcake Digital, a leading children’s app developer that is known for creating highly engaging and entertaining products,” says Greg Fritz, senior vice president, home entertainment and consumer products Big Idea Entertainment. “It’s very exciting to be able to give fans new ways to play with their favorite characters and take the VeggieTales experience mobile.”
The first VeggieTales app will launch in October as part of Big Idea’s marketing plan for the upcoming VeggieTales “Merry Larry and the True Light of Christmas” holiday DVD.
The app will be available on iTunes, Amazon, Google Play and the Barnes & Noble for Nook store.
"The VeggieTales characters, stories and songs naturally lend themselves to this medium," says Amory Millard, executive vice president, brand and business development, Cupcake Digital. “‘Merry Larry and the True Light of Christmas’ is a story that got us into the holiday spirit very early this year, and we can’t wait to share the end result with fans of VeggieTales."