V&A Appoints Japanese Agent

ZenWorks and Brandog will expand the British art museum’s presence in the region with apparel, home décor more.

V&A Enterprises has tapped ZenWorks Co. and Brandog Co. to develop new licensing opportunities for the Victoria and Albert Museum in Japan.

Both ZenWorks and Brandog will aim to secure licensing partners across a raft of categories including apparel, home interior, personal fashion accessories and home décor. Furthermore, both companies will showcase the V&A Museum to potential partners at Licensing Expo Japan, April 26-28, at Tokyo Big Sight.

New partners for the program will also join the V&A’s existing program in Japan, which includes licensees Arakawa for nightwear and lingerie; East for museum retail and exhibition ranges; Itochu for LeSportsac bags; Kuwayama for jewelry; Nikko for ceramics; Romance Kosugi for bed linens; Salonge for aprons and home textiles; and Sony Music Communications for “David Bowie is” exhibition products.

“Our well established business demonstrates the V&A brand and incredible archives are of great interest to the Japanese,” says Lauren Sizeland, head, business development and licensing, V&A Enterprises. “We are very excited to be working with ZenWorks and Brandog and confident their combined knowledge and experience will help us expand our activity in Japan.”

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