The U.S. Postal Service has teamed up with apparel company Wahconah Group to launch a line of apparel and accessories inspired by its motto: “Neither snow nor rain nor heat nor gloom of night stay these couriers from the swift completion of their appointed rounds.”
The range of all-weather apparel and accessories will be developed under the new brand Rain Heat & Snow.
“This agreement will put the Postal Service on the cutting edge of functional fashion,” says Steven Mills, corporate licensing manager, USPS. “The main focus will be to produce Rain Heat & Snow apparel and accessories using technology to create ‘smart apparel,’ also known as wearable electronics.”
The range will focus initially on menswear, with plans for a women’s line in the future.
“The products will build on the rich American history of this iconic brand, creating specialized apparel for consumers, at affordable prices, delivering something new and exciting that retailers can offer their customers,” says Isaac Crawford, chief executive officer, Wahconah Group.