U.S., U.K. Celebrate Hungry Caterpillar Day

 

The Joester Loria Group, global licensing agent for The World of Eric Carle, celebrated The Very Hungry Caterpillar Day Tuesday alongside Penguin Young Readers Group and The World of Eric Carle licensees in the U.S. and U.K.

In addition, to the release of “The Very Hungry Caterpillar and Friends” sticker book app from Night and Day Studios, which L!G reported Tuesday, a range of licensees carried out their own celebrations. Pizza Hut’s Book It! Program is featuring The Very Hungry Caterpillar in its reading challenge this month; the Macy’s in Herald Square, New York City will host a character meet-and-greet Monday; Target is featured the book as its Daily Deal; licensees Oopsy Daisy, Chronicle Books, Zoobies and Out of Print Clothing are offering promotions throughout March; and Puffin if offering retail promotions including event and activity packs for U.K. booksellers like Waterstone's, Eason's and Scholastic.

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