Univision Communications has cooked up a new deal with Gibson Overseas and HSN to create a line of kitchenware for TV personality and cookbook author Ingrid Hoffmann.
The new line, Simplemente Delicioso, will feature cookware and tabletop products inspired by the Univision host exclusively through HSN.
“Celebrity chef Ingrid Hoffmann and Univision have created a brand that is popular not only among U.S. Hispanics, but has cross-cultural appeal,” says Rick Alessandri, executive vice president, enterprise development, Univision Communications. “The Simplemente Delicioso collection features stylish, authentic products manufactured by Gibson Overseas that will undoubtedly be in high demand, and HSN is the perfect vehicle for this launch.”
The line will debut on HSN, HSN.com and via HSN Mobile on Aug. 9 and 10.
Among the products included in the Simplemente Delicioso line are a seven-piece cookware set, a fry pan set, mixing bowls, a mug set, a citrus squeezer, a kitchen tool set and salsa servers.
An expanded assortment of additional items will also be available on HSN.com.
“When I’m in the kitchen, what I’m cooking with and how I’m presenting my food is just as important as the ingredients themselves,” says Hoffmann, who serves as creative director of the line. “It’s exciting to partner with Univision, HSN and Gibson Overseas, all leaders in their respective industries, and brighten households across the country with these fun and functional products.”