Centerstage Brands International has tapped Univision Communications to license the name and image of the late Latin American movie star Pedro Infante in the U.S.
The legendary actor and singer, who passed away in 1957, appeared in more than 60 films and recorded 400-plus songs in his career. Infante, together with Jorge Negrete and Javier Solís, were known as the iconic “Tres Gallos Mexicanos” (the Three Mexican Roosters). The actor received a star on the Hollywood Walk of Fame in 1993.
“We are proud to represent such a legendary icon that transcended Mexican music and culture,” says Rick Alessandri, executive vice president, Univision Enterprises. “Pedro Infante is one of the most famous and cherished Mexican actors and musicians of all time, and his fans will now be able to share their love and never-ending appreciation of his work through an array of merchandising offerings, services and much more.”
Univision will develop, implement and manage licensing and promotional strategies across a range of product categories and distribution channels for the Infante brand.
Additionally, Univision will now also partner with Centerstage for the Pedro Infante products it manufactures and distributes.
Pedro Infante accessories are scheduled to hit stores this March on the West Coast, and will be followed by an array of food products including a line of tortilla chips and salsa (Q2) and coffee and hot sauce (Q3).
“It is a special and historic event when the leading media company serving Hispanic consumers, collaborates with such a beloved personality such as Pedro Infante,” says Steve Smith, chief executive officer, Centerstage Brands International. “It has been a long time since the Pedro Infante name and likeness has been made available for licensing and manufacturing opportunities, and we at Centerstage are grateful to be able to bring these two iconic brands together.”