Univision Communications is powering up with a multi-year licensing partnership with fitness expert and nutritionist Claudia Molina, who has already signed her first endorsement for SK Energy Shots.
As the first Hispanic spokesperson for the energy shot founded by hip-hop star Curtis “50 Cent” Jackson and entrepreneur Chris Clarke, Molina will bring her nutrition and fitness knowledge to the partnership and promote the brand to a Spanish-language audience.
“Univision is proud to be teaming up with such a knowledgeable and inspiring talent as Claudia Molina,” says Francisco Arenas, vice president, consumer products, Univision Communications. “She is a true professional who cares about the well-being of the Hispanic community and has dedicated her life to informing and empowering them with the tools to achieve long-term healthy lives. Her partnership with SK Energy will further this cause and help connect the community to a great product.”
In addition to the SK Energy deal, Molina and Univision are looking to develop her brand through products, services, events and appearances that showcase her expertise in health, nutrition and fitness.