Media company Univision Communications has teamed up with T-Mobile U.S. to launch a wireless service created specifically for Hispanic Americans.
Univision Mobile, which will debut across the U.S. Monday, combines the insights and programming content of Univision with T-Mobile’s network.
Anchored by the Univision Rewards program and portal, Univision Mobile will also give customers access to content, events and apps.
Walmart will be the wireless service’s exclusive national retailer, offering Univision Mobile in about 1,800 stores across the country. The service will also be available at 6,000 independent dealers serving Hispanic communities throughout the U.S.
“Univision Mobile’s services and features have been created to satisfy the needs of the U.S. Hispanic community,” says Kevin Conroy, president, digital and enterprise development, Univision Communications. “This partnership further reinforces our commitment to serve our audience in every way possible and also clearly demonstrates how Univision is the gateway for any brand looking to connect with the influential and fast-growing U.S. Hispanic community.”
Custom built to satisfy the needs of the U.S. Hispanic community, the service features a range of no annual contract plan options, international features for all plans including international texting and calling, Univision ringtones, wallpaper, sneak peeks of shows and access to Univision events. The Univision Mobile portal also gives smartphone customers access to news, sports and entertainment, as well as Univision apps, including “UVideos” and “Uforia.”
“Hispanic Americans are among the largest, most important and most influential groups in the U.S. today, and they deserve wireless tailored to their interests and needs,” says Mike Sievert, chief marketing officer, T-Mobile. “Univision Mobile is a completely unique wireless experience built to provide Hispanic Americans with both the content and mobile experience they crave from two brands they know and trust.”