Entertainment retailer HSN and Univision Communications, the leading media company serving Hispanic America, have launched a shopping service targeted to Hispanic costumers.
“Boutique Univision, una tienda de HSN” will feature products across all categories, launching with curated collections in the beauty, home, fashion, culinary, electronics and holiday segments.
"Univision has grown its portfolio of traditional media assets to include digital and innovative platforms such as this one," says Tonia O'Connor, president of content distribution and corporate business development. "This venture with HSN speaks to this vision and represents a true partnership that will drive growth to our respective businesses while reaching Hispanic consumers in new and meaningful ways."
The partnership will be promoted through a marketing campaign across both HSN and Univision's media channels and will include talent endorsements and product integration.
Univision Network's morning show “Despierta America” will serve as a platform for the shopping service and will begin showcasing HSN product on a weekly basis in December.
Boutique Univision will feature products from brands such as Coca Cola, Lancome, OPI, G by Giuliana, Vince Camuto, HP, Samsung, Apple, Curtis Stone and Wolfgang Puck. The product assortment, as well as the website functionality, will be modified over time to match the preferences and shopping habits of the Univision audience.
"HSN is redefining the experience of shopping through engaging content and storytelling, and we look forward to extending this to Univision's platforms," says Bill Brand, chief marketing and business development officer, HSN. "Univision's position as the nation's most trusted Spanish-language media and entertainment company creates a tremendous opportunity for HSN to broaden our customer base and develop new emotional connections."