Universal Builds Simpsons’ Hometown

Universal Orlando Resort is allowing guests to enter the world of The Simpsons like never before with a new Springfield-themed area, launching this summer.

The new outdoor attraction will let guests walk down Fast Food Boulevard and visit the places that helped Springfield stake its claim as “Shelbyville by the Sea,” like a Krusty-certified meat sandwich at Krusty Burger, snatch the catch of the day at the Frying Dutchman, a slice at Luigi’s Pizza, donuts at Lard Lad and imbibe at Moe’s Tavern. There will even be Duff Beer, brewed exclusively for Universal Orlando.

“This will be a must-see experience for Simpsons fans all over the world,” says Mark Woodbury, president, Universal Creative. “For the first-time ever, they’re going to be able to enter a world that they’ve only seen on television–and we’re really excited to bring that world to life.”

The area will be anchored by a new The Simpsons ride and two new Simpsons characters will also make their debut when the attraction opens–Krusty the Clown and Sideshow Bob.

“This new expansion will broaden and deepen the already incredible experience at Universal, by bringing to life the iconic landmarks of Springfield that fans have grown to love,” says Jeffrey Godsick, president, Fox Consumer Products. “Fans will literally be able to live and breathe Springfield as they visit the statue of Jebediah, enjoy a Krusty Burger, and have a seat at Moe’s Tavern, which are just a few of the great experiences awaiting at Universal.”

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