Uniqlo launched three new t-shirt styles featuring the iconic lollipop brand Chupa Chups, which celebrates its 55th anniversary this year.
Fluid World teamed up with the retailer in the U.K. for a series of themed events to launch the tees over the Easter holiday weekend.
The new Chupa Chups t-shirts took center stage at the Happy Easter Chupa Chups events at all 10 U.K. Uniqlo stores, which featured art inspired by the candy, sampling stations and contests.
“Partnering Chupa Chups and Uniqlo, two iconic global brands with great synergy, enabled all parties to bring excitement, fun and brand engagement directly to the customer at the heart of retail. Chupa Chups motto of ‘Life Less Serious’ was perfectly positioned within this fashion lifestyle retailer at peak trading period across Easter,” says Louise McKeown, retail and marketing manager, Fluid World.
The Chupa Chups tees are now available at Uniqlo stores worldwide.