The United Nations Office on Drugs and Crime has launched a new campaign aimed at tackling the problem of counterfeit goods called Counterfeit: Don’t Buy into Organised Crime.
The UNODC initiative highlights the link between organized crime and the trade in counterfeit goods, which it says amounts to $250 billion a year.
Among the different items counterfeited by organized criminals, according to UNODC, are consumer electronics, children’s toys, automotive and airplane parts and medicines.
“The UNODC campaign is a sobering reminder that the war on counterfeiting continues unabated and reinforces once again the need to protect not only brands from the criminals but consumers who are at risk from products that do not comply with health and safety requirements,” says Ian Lancaster, general secretary, The International Hologram Manufacturers Association, which supports the campaign. “It’s a timely clarion call for brand owners and those responsible for legislation that more must be done–and quickly–to deal with the problem.”
Lancaster touts the uses of holograms as an effective measure against counterfeiting saying: “And as coding and serialization becomes mandated in various countries for products such as medicines and tobacco products, the ability to incorporate QR, data matrix and other types of code in to holograms further enhances the role they can play in supply chain control.”