UK's TV Hit "X Factor" a Licensing Hit As Well

In anticipation of the fourth season of “The X Factor” in the UK, FremantleMedia Enterprises (FME) signed up more licensees for the talkbackTHAMES TV talent show.

For the very first time FME has taken “The X Factor” into the toiletries and confectionery categories. ScentUps UK has been licensed rights to produce “The X Factor” branded shower gel, lip gloss, body shimmer, eau de toilette, and perfume for both men and women. The toiletry range will be available nationwide in retailers such as Superdrug, Asda, and The Perfume Shop beginning in fall 2007. Kinnerton Confectionery Limited has been granted rights to create a range of “The X Factor” confectionery. A confectionery board game has been developed exclusively for Marks & Spencer stores, and Tesco has developed five exclusive lines including an advent calendar, novelty-shaped chocolate micro phones, chocolate bars, popcorn in a collectible tin, and chocolate truffles; all products will be available throughout the UK beginning fall 2007.

Additionally, FME inked a deal with David Halsall, which will see a range of electronic musical toys such as guitars, keyboards, drum machines, and harmonicas available this fall. Global International Limited has been granted rights to produce palm-sized handheld karaoke and recording MP3 machines. 

“The X Factor” fans can also treat themselves to jukeboxes and fridge magnets from Steepletone Products Ltd., as well as a branded DVD board game that has been developed exclusively for Marks & Spencer stores by Hallmark Cards plc.

Says Dominic Burns, senior vice president, licensing, UK, “We are really pleased to announce such a wide range of new and exciting products for ‘The X Factor,’ which will be in store for Christmas 2007. We have evolved ‘The X Factor’ to become a true lifestyle brand that fans can interact with across multiple platforms and in all areas of their lives. These products are designed to appeal to all ages and demographics and we are actively looking to work with more licensees to bring an even wider range of products to the market for 2008.”

The X Factor” is produced by talkbackTHAMES, the UK production company owned by FremantleMedia and Syco for ITV.

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