The winners of the sixth annual Toy Fair Best New Toy Awards were announced Tuesday on the first day of the U.K. Toy Fair in London with winners including LEGO, Hasbro, Vivid and Flair.
Hasbro and LEGO took top honors with three wins in three categories, while Character Options, Hornby and VTech walked away with two awards each. Licensed toys were well represented among the winners with brands like Peppa Pig, Power Rangers and DreamWorks’ Dragons taking home awards.
The event was hosted by show organizer the British Toy & Hobby Association, with winners in 13 categories selected by a panel of independent toy retailers. The panel was charged with determining the 2014 toys with the most potential to make a mark at retail throughout the year.
“We are delighted to showcase the Toy Fair Best New Toy Award winners for a sixth year in a row,” says Majen Immink, senior communications manager, BTHA. “Once again, the winners show the level of innovation and creativity within the U.K. toy industry, from traditional toys through to advances in technology.”
The U.K. Toy Fair Best New Toys 2014 include:
- Action Toys: Stink Bugs (Character Options), Nerf N-Strike Zombie Crossbow (Hasbro) and Dragons: Defenders of Berk (Spin Master)
- Construction: Airfix Quick Build Lamborghini (Hornby Hobbies), LEGO City Police Station (LEGO) and LEGO Friends Stephanie’s Beach House (LEGO)
- Creative: Play-Doh Cake Mountain (Hasbro), Glowing Chemistry (Thames & Kosmos) and Crayola Doodle Magic Colour Roll (Vivid)
- Dolls: Nenuco Won’t Eat (Famosa), Tiny Tears interactive doll (John Adams) and Lalaloopsy Babies (MGA Entertainment)
- Games & Puzzles: Elefun Mousetrap (Hasbro), Think Words (John Adams) and Brainbox Colour & Create (Green Board)
- Hobby: 4M Tin Can Cable Car (Great Gizmos), Scalextric RCS (Hornby) and Nano Quad (Revell)
- Play Sets: Sylvanian Families Cosy Cottage Starter Home (Epoch-Making Toys), Fairy Island (Playmobil) and Ancient Dragon Castle (Playmobil)
- Pocket Money: Mixels series one (LEGO), Lil Fishys (Peterkin) and Moshi Kart collectibles (Vivid)
- Preschool: Nursery trampoline (James Galt), Learn to Pedal 3-in-1 trike (Little Tikes) and Toot Toot Drivers Police Station (VTech)
- Preschool Characters: Peppa Pig Weebles Wind and Wobble Playhouse (Character Options), Henry Hugglemonster Henry’s Roarsome Scooter and Summer’s Super Scooter (Golden Bear)
- Role Play: Power Rangers Super Megaforce Deluxe Super Mega Saber (Bandai) and Barbie & Me Colour Change Glam bag (HTI)
- Specialty: Teddy Train (Fiesta Crafts), Doll Lennja and Erin (Haba U.K.), Baa-Baa-Barn (John Crane), Multi-Model construction set/speed theme (Triqo) and Wicked UKick (Wicked Vision)
- Tech Toys: Cupets (Flair), My Friend Cayla (Vivid) and Kidipet Friends (VTech)