Pretty Ugly has tapped the newly established licensing company Global Pursuit to represent its Uglydoll brand in Taiwan, Hong Kong and China.
“The Global Pursuit team truly understands our long-range vision and shares our fans’ passion for this distinctive brand,” says Alita Friedman, chief brand officer, Pretty Ugly. “Their relationships in the territory, combined with their ability to convey to their partners what makes Uglydoll so special, will no doubt lead to some fantastic licensing programs in this very important market. Fans across Asia have already been purchasing product on their travels and on the Internet, so we’re excited to bring products directly into the region.”
Global Pursuit will work with its network of licensees and retailers in Asia to develop retail programs and bring Uglydoll to apparel, accessories, stationery, publishing and toys.
“Uglydoll is a licensing dream come true–it’s fun, innovative and unlike anything in the marketplace,” says Cynthia Money, president, Global Pursuit. “We look forward to introducing the unique world of Uglydoll to our licensees and retail partners who can deliver equally innovative goods that extend consumers’ enjoyment of the brand.”