UEFA Euro 2016 is among a raft of new brands joining the 200-strong lineup at this year’s Brand Licensing Europe, which will take place Oct. 7-9 at London’s Olympia.
The pinnacle of European football joins other brands including International New York Times, Von Dutch, Adidas–A.C. Milan, Chelsea Football Club, the National Museum of Royal Navy, Moongazer Cards, Britvic, the Imperial War Museum, Octane5 and Monday 2 Friday, among others.
"We are thrilled to collaborate with UEFA on this major sporting event,” says Mickael Andréo, senior licensing director, IMG Licensing France, and commercial director, IMG’s UEFA team. “The combination of France as the world's premier travel destination and the outstanding impact of the Euro 2016 competition presents a unique opportunity that we look forward to helping present through an ambitious national and international licensing program. We are looking forward to exhibiting at Brand Licensing Europe where we will officially launch our program and look to expand our licensing opportunities on a global level.”
In addition, the show will welcome familiar names and international recognized properties such as Anchorman, Angry Birds Go!, Paddington, Paul Frank, Pink Floyd, The Beano, Transformers, Teenage Mutant Ninja Turtles, Wallace & Gromit and the World of Eric Carle.
Running alongside the exhibition once again will be the Licensing Academy, featuring keynote sessions from leading industry experts, as well as the License This! Competition grand finale. For the first time this year, the show will feature a program of free educational sessions tailored specifically to the business of licensing brands, which will include special insight from UEFA Euro 2016.
For more information on BLE, visit BrandLicensing.eu.