King Features, worldwide licensor of Betty Boop and Popeye, has appointed Tycoon Group as its agent in Mexico, Central America, Ecuador, Colombia and Venezuela.
Tycoon will work with King Features to develop programs for the Betty Boop, Baby Boop, Popeye, Olive Oyl and Baby Popeye & Friends brands, as well as Archie Comics and heritage comic properties such as Blondie, Beetle Bailey and Hagar.
"We are truly proud to have been appointed to represent such amazing classics as Betty Boop, Popeye and Olive Oyl,” says Elias Fasja, president, Tycoon Enterprises. “There is a depth to these characters that has proven transcendent over time and that consumers sense somehow and recognize in licensed product. They have a strong symbolic quality which we know will be appreciated by our consumers."