Licensed Twitter property @iQuoteForHer will soon move from computer screens to products with the extension of the brand to women's apparel.
Fashion U.K. has signed on to create a range of t-shirts, hoodies and fashion tops that utilize a selection of @iQuoteForHer quotes. The licensing deal follows partnerships with licensees for greetings, gifts, fashion accessories, cosmetics, home décor and wall art.
“We aim to create a clothing range that will appeal to both existing Twitter followers and a broader audience among young women,” says Gurdev Mattu, director, Fashion U.K. “With over 600 amusing quotes available, @iQuoteForHer enables us to tap into the strong trend for text-based clothing and also the huge enthusiasm for social media among our retail customers and their shoppers.”
Represented by Game of 2 Halves, @iQuoteForHer is a comedic Twitter handle that appeals to women. The brand currently has more than 84,000 Twitter followers.
“We are delighted to be collaborating with Fashion U.K. for @iQuoteForHer,” says Paul Comben, managing director, Game of 2 Halves. “They have an excellent track record of spotting and signing strong digital media brands before most other licensees have heard of them.”