TVMania U.K. has expanded the role of Monika Albers, who will now oversee all licensing for company’s U.K. division.
Albers has served as TVMania’s vice president of licensing for the last six years. Her expanded role will see her lead the U.K. division’s licensing team with the remit to expand into new target groups and product areas and add to existing relationships with key licensors such as the LEGO group, Disney and Warner Bros.
Before joining TVMania, Albers previously worked as a sales manager at CPLG before moving to the licensing sales division of German children’s TV channel RTL Disney Fernsehen.
“I am very excited by the potential of the U.K. market, and being in charge of such an incredible team at TVMania U.K. makes my job a lot easier, as their experience and advice has helped me quickly get up to speed with the particular demands of the U.K. market,” says Albers. “As well as signing up new properties, I also want to work on bringing out the fun and emotion on our POS and packaging–we are working with entertainment brands, so engaging with the consumer by standing out at retail is absolutely key and I want TVMania U.K. to be leading the field in this respect.”