TVMania Adds Four New Hires

Licensee TVMania U.K. has made four new appointments with Matthew Butterfield joining as sales manager, Liz Peters as licensing coordinator, Paula Jardim as designer and Katherine Smith as ethical sourcing manager.

Butterfield has a background in sportswear and fashion, having worked for brands such as Reebok and Umbro. In his new role he will develop TVMania’s role in the sporting sector through the acquisition of the Reebok Kids license.

Peters joins TVMania U.K. from the licensing/rights sector of book publishing and has previously worked at Random House.

Jardim previously worked as a childrenswear designer working for accounts such as Mothercare, M&Co, BHS, Tesco and Tammy Girl and most recently freelanced for Disney, Burberry and Rhona Sutton.

Finally, Smith brings her experience in the ethical trading sector to TVMania, having previously worked with many of the company’s U.K. retail partners including Aldi, Argos, Peacocks, Mothercare and Disney.

“Matthew, Liz, Paula and Katherine all bring considerable knowledge and experience to the table, so we are delighted to have them on board as we continue to expand our operations in the U.K.,” says Monika Albers, vice president, licensing, TVMania.

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