Patricia Hidalgo has joined Turner International as senior vice president and chief content and creative officer kids for Turner Broadcasting System EMEA.
Most recently vice president of content and programming strategy for The Walt Disney Company EMEA, Hidalgo will be the editorial head for Turner’s portfolio of kids’ content and channel brands in Europe, the Middle East and Africa. She will oversee all centrally funded programming including acquisitions, co-productions and originals, channel branding, franchise and research initiatives and editorial compliance across multiple platforms and formats.
“We are delighted that Patricia is joining us and look forward to the leadership and wealth of creative experience she will bring to a role that sits at the very heart of our kids business,” says Peter Flamman, senior vice president and chief operating officer, EMEA and managing director, kids, EMEA, to whom Hidalgo will report. “We are particularly impressed by her superb track record of collaborating with diverse local market teams within a global, franchise-led, content-centric organization. That fits perfectly with Turner’s philosophy going forward and will allow us to capitalize upon our strong original content slate including new seasons of ‘Adventure Time’ and ‘Regular Show’ from our U.S. studios and ‘Gumball’ and ‘LazyTown’ from EMEA.”
Hidalgo joins Turner in London after 15 years at The Walt Disney Company EMEA. She started her career at Canal Plus Spain.
“I am delighted to join Turner at what I believe is a very exciting time for the company,” says Hidalgo. “I am looking forward to working with what I know to be very talented and creative people in the kids TV industry and continue to bring fun and smiles to kids wherever they are, for this is what we all do best.”