Parham Santana has signed a new deal to bring the glamour of Turner Classic Movies to a line of men’s grooming products.
The new partnership between TCM and Razor MD, brokered by Parham Santana, will feature a range of products including razors, shaving oils and grooming kits.
“We’re so excited to partner with a company that has the same appreciation for the past as we do,” says Nancy Rewis, vice president, commerce enterprise, TCM. “It’s the perfect partnership to extend our brand into new consumer product areas.”
The line is set to launch in 2015 at department stores and better retailers.
“Razor MD did a great job with the Popeye license, and we look forward to them applying the same expertise to the TCM product line,” says Aaron Spiegeland, vice president, brand strategy and licensing, Parham Santana. “With the resurging interest in beards around the country, it’s the perfect time to launch this partnership.”