TRU Unwraps Annual Hot Toy List

Popular brands such as “Shimmer and Shine,” “Doc McStuffins,” Hatchimals and L.O.L. Surprise, among others, top this year’s holiday toy list.

"Paw Patrol" Sea Patroller from Spin Master

NORTH AMERICA–Toys ‘R’ Us has revealed its 2017 Holiday Hot Toy List, which is comprised of 50 products that the retailer predicts will top kids’ wish lists this holiday season.

Furthermore, 2017 marks the 20th anniversary of the Holiday Hot Toy List. To celebrate the occasion, consumers can look to Geoffrey’s Top 20 Toys, which highlights the best-of-the-best products from TRU’s Hot Toy List.

Amid the release of the Hot Toy List, TRU has hired a law firm to help restructure its significant debt and is exploring filing for bankruptcy as a solution to its financial woes. Read more about TRU's potential restructing here.

“For 20 years, we’ve provided the Toys ‘R’ Us Holiday Hot Toy List to help aspiring Santas plan their shopping lists even before kids write their wish lists,” says Richard Barry, executive vice president, global chief merchandising officer, TRU and Babies ‘R’ Us. “If you want to be a hero this holiday, there’s no reason to shop anywhere else. We’ve got the most sought-after toys including FurReal Roarin’ Ivory The Playful Tiger, Glimmies Glimtern or Power Wheels Boomerang–and dozens of others that simply can’t be found anywhere else.”

Geoffrey’s Top 20 Toys include:

  • Three-in-One Sports Zone from Little Tikes
  • Baby So Sweet 16-inch Nursery Doll from TRU (TRU exclusive)
  • Coco Interactive Guitar from Mattel
  • “Doc McStuffins” All-in-One Nursery from Just Play
  • Fingerlings from WowWee
  • FurReal Roarin’ Ivory, The Playful Tiger from Hasbro
  • Glimmies Glimtern from Just Play (TRU exclusive)
  • Hatchimals Surprise from Spin Master
  • Imaginext DC Super Friends Batbot Xtreme from Fisher-Price
  • L.O.L. Surprise Big Surprise from MGA Entertainment
  • NERF Rival Nemesis MXVII-10K Blaster from Hasbro
  • Nintendo Switch with Gray Joy-Con from Nintendo
  • Of Dragons, Fairies and Wizards Magical Fairy Wand Fairy Princess Fern from Cepia
  • Oonies Mega Starter Pack from Moose Toys
  • “Paw Patrol” Sea Patroller from Spin Master
  • Pikmi Pops Surprise! Jumbo Plush from Moose Toys (TRU exclusive)
  • Power Wheels Boomerang from Fisher-Price (TRU exclusive)
  • “Power Rangers” Ninja Steel Lion Fire Fortress Zord from Bandai (TRU exclusive)
  • “Project Mc2” Smart Pixel Purse from MGA Entertainment
  • "Shimmer and Shine” Magical Light-Up Genie Palace from Fisher-Price

Additional products in TRU’s Hot Toy List will be featured on ToysRUs.com with a Hot Toy tag.

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