TRU Unveils Holiday Plans

Toys ‘R’ Us revealed its plans and product offerings for the holiday season at a special preview event in New York City Wednesday.

Laying out the holiday strategy, company chairman and chief executive officer Jerry Storch says that Toys ‘R’ Us’ product differentiation and omni-channel capabilities will set the store apart from its competitors this holiday season.

“At Toys ‘R’ Us, we believe that product differentiation, our unmatched breadth of selection, unique services, great value offerings and our toy-trained team continue to set us apart as a specialty retailer and will catch the attention of consumers this holiday season,” says Storch. “We’ve been preparing all year long and we’re ready to deliver a winning holiday season to toy shoppers as they seek to find that special gift for the children on their wish lists.”

In addition to a large line-up of proprietary brands and exclusive merchandise, the retailer is also rolling out new services to boost its holiday profile including free layaway through Oct. 31 and the new Hot Toy Reservation program. The complimentary service will enable customers to reserve in advance the 50 items on the company’s annual Holiday Hot Toy List.

Storch also highlighted the company’s solid financial track record, which includes six consecutive years of positive store sales growth for the company in the U.S.

And of course, the Toys ‘R’ Us showcased its holiday product assortment, including the recently introduced Tabeo kids tablet, Toys ‘R’ Us’ first in-house consumer electronic device. The retailer also announced that a range of new 2013 toys would be available for the 2012 holiday shopping season. 

  • Proprietary Brands: TRU continues to focus on growing its 34 exclusive brands by adding new products and categories. Brands include Imaginarium, Journey Girls, Fast Lane and Air Zone.
  • Exclusive Products: TRU will offer product exclusives for a variety of hot properties this holiday season, including Lalaloopsy Sisters from MGA Entertainment and Teenage Mutant Ninja Turtles from Nickelodeon.
  • Exclusive Lines: The Technic line from LEGO Systems will be available only at Toys ‘R’ Us, as well as the Gelarti line of gel stickers from Moose Toys and a collection of Peppa Pig toys from Fisher-Price.

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