TRU Launches YouTube Channel

Toys ‘R’ Us has debuted a revamped YouTube channel designed to be the go-to destination for programming for kids and families on all things toys.

“As a company in the toy business 365-days-a-year, Toys ‘R’ Us is uniquely qualified to give viewers the inside scoop on new and hot items, plus engaging and entertaining content that can’t be found anywhere else by leveraging our strong partnerships with manufacturers and entertainment companies throughout the industry,” says Peter Reiner, senior vice president, marketing, TRU U.S. “For kids and toy buffs alike, the Toys ‘R’ Us Toy Channel is a convergence of the best the industry has to offer, with content presented in a way that is authentic to our brand.” 

The Toys ‘R’ Us Toy Channel has launched with eight playlists that segregate content by topic to showcase in-demand playthings and new products, interviews with toy industry experts, current commercials from the retailer and top toy manufacturers and more.

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