TRU to Feature Moshi Monsters in U.K.

Photo by Lucy Neath

Mind Candy has renewed its partnership with Toys ‘R’ Us in the U.K. for a second year, securing prime placement of Moshi Monsters merchandise.

Cross-category Moshi Monsters merchandise will now be featured in a 12-foot wall display at the front of all Toys ‘R’ Us U.K. stores.

"Toys ‘R’ Us is very excited about the ongoing strength of the Moshi Monsters toy range and our partnership with Mind Candy,” says Mike Coogan, marketing director for Toys ‘R’ Us U.K. “The collective nature of the brand allows both physical and online play that links perfectly with our core customer. With this in mind, Toys ‘R’ Us has recognized the demand from our customers to make their shopping experience even richer and more engaging with the development, growth and improvement of an ultimate 12-foot Moshi Monsters feature wall at the front of all Toys ‘R’ Us U.K. stores.”