TRU Builds Plans For LEGO Movie

In anticipation of the Feb. 7 theatrical release of The LEGO Movie, Toys ‘R’ Us stores across the U.S. are hosting a series of special events and feature shops.

From Jan. 30 through March, TRU stores will have a dedicated LEGO feature shop filled with new products inspired by scenes and characters from the film including play sets, mini-figures and vehicles.

TRU stores will also host a series of events and giveaways including:

  • Beginning Feb. 2, customers who spend $50 or more on LEGO merchandise will receive a complimentary ticket to see The LEGO Movie in theaters;
  • On Feb. 8, customers who purchase “The LEGO Movie” video game for Nintendo 2DS will receive a $15 Toys ‘R’ Us gift card; and
  • Toys ‘R’ Us stores nationwide will host a special event on Feb. 8 where kids can construct and take home Emmet’s car, as well as try out the “The LEGO Movie” video game on Nintendo 2DS.

“LEGO construction sets prove to be perennial favorites among our customers, and in recent years, those that allow kids and collectors to bring moments from entertainment properties to life have gained in popularity,” says Lisa Harnisch, senior vice president, general merchandise manager, toys, TRU U.S. “LEGO products have even influenced TV shows and movies with the introduction of ‘Ninjago: Masters of Spinjitzu’ on Cartoon Network and now The LEGO Movie. One thing is certain, the LEGO brand is engrained in pop culture, and we are thrilled to offer enthusiasts of all ages the broadest assortment of LEGO sets, exclusive items and special events so they can experience the magic of building right in our stores.”

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