Trina Turk has expanded its relationship with its current swimwear partner, Manhattan Beachwear, to create the brand’s first activewear collection.
Manhattan Beachwear, which currently produces the Trina Turk Swim & Spa line, will debut the new Trina Turk Recreation range at MAGIC, taking place Aug. 19-21 in Las Vegas, Nev. The resort 2014 line will be followed by other collections for spring and summer 2014.
"As fitness and overall good health has become a very high priority in today's contemporary consumer's lifestyle, we at Manhattan Beachwear are very excited to collaborate with Trina Turk in this new venture, and believe that the Trina Turk Recreation Collection will become a leader in the movement to integrate a fresh designer fashion aesthetic into this consumer's active wardrobe," says Howie Greller, vice president design and marketing, Manhattan Beachwear. "Trina's use of distinctly recognizable California modern prints, colors, details and innovative fabrications will differentiate the Trina Turk Recreation Collection from other well-known brands in the active marketplace.”
The Recreation Collection will be comprised of a range of activewear silhouettes including leggings, shorts, jackets, sports bras, capri pants, tanks and tops.
"Recreation is a natural extension for the Trina Turk brand, complementing our customers' modern, fashionable lifestyle. We're excited to bring her great pieces she can wear to take part in the active pursuits she loves," says Trina Turk, chief executive officer, Trina Turk brand.