FremantleMedia Kids & Family Entertainment continues to expand its preschool property Tree Fu Tom internationally with the appointment of three new licensing agents in the Middle East, France and Brazil, as well as naming a toy distribution partner in the Middle East.
MBC will act as the licensing agent for Tree Fu Tom in the Middle East where Toy Triangle has also been appointed as the distributor of Giochi Preziosi’s Tree Fu Tom toy range.
Following its debut on Discovery Kids in Brazil where the series is the No. 1 show for 4- to 6-year-olds, Redibra will represent the brand in the country.
Finally, Biplano has been appointed to represent the brand in France. The French licensing and merchandising program will be bolstered by the forthcoming launch of European master toy, Giochi Preziosi’s first product range which is due to launch at retail in Q2.
These latest signings follow the initial international launch of the toys in Israel, Spain and Portugal.
“Tree Fu Tom is captivating children around the world and spreading its magic overseas,” says Carl Lumbard, head of global licensing, FremantleMedia Kids & Family Entertainment. “With the property now screening in more than 75 territories and an ever-increasing number of high-class licensing and toy agents appointed in countries across the world, Tree Fu Tom is well on its way to becoming a global franchise.”