Celebrity fitness pioneer Tracy Anderson will exhibit at the annual Licensing Expo, set to take place June 18-20 at Mandalay Bay Convention Center in Las Vegas, Nev.
The Tracy Anderson brand will utilize the Expo’s new Fashion District to launch global extensions for its fitness content, custom machinery and equipment, state-of-the-art exercise studios and DVD fitness programs. The Tracy Anderson brand will look to expand opportunities including studio expansions, a nutritional supplement line, fitness equipment, an active wear apparel collection, sports footwear, a beauty line and more, as well.
“I’ve made it my life’s mission to provide people throughout the world with the tools, resources and motivation they need to successfully connect and transform their bodies in the most positive and healthy way,” says founder and co-owner, Tracy Anderson. “With 14 years of focused and rigorous research that extends to every conceivable body shape and life stage behind me, I’m proud to say that the Tracy Anderson fitness method has truly changed thousands of lives in a uniquely sustainable way. Built on the basis of empowerment, results and sustained innovation, I’m excited to continue the journey of making people everywhere look and feel their best.”
“Advanstar Licensing is delighted to welcome the Tracy Anderson brand to Licensing Expo,” says Jessica Blue, vice president, Licensing Expo. “Our attendees look to the Expo for what is hot and what is new in the licensing industry, and the list of our new exhibitors is increasing daily to meet that need. In fact, 83 of our exhibitors have never participated in Licensing Expo before.”