Spin Master will roll out its line of Paw Patrol toys inspired by the Nickelodeon preschool series exclusively at Toys ‘R’ Us in the U.S. Sunday.
Through June, Toys ‘R’ Us will be the only retailer to offer the toy range, with roll out to select additional retailers beginning June 22.
“We are thrilled to partner with Toys ‘R’ Us to bring our beloved Paw Patrol pups to shelves, making it the first retail destination for fans,” says Krista DiBerardino, chief marketing officer, Spin Master. “Children everywhere adore Chase, Marshall, Rocky, Rubble, Zuma, Skye and of course Ryder; and now, they will finally have the opportunity to bring the magic of Adventure Bay to life and play with their favorite pups at home in the form of interactive, imaginative toys.”
The all-new product range includes a number of collectible items for children ages 3 and older including figures, vehicles, plush, talking plush and play sets.
“Ever since ‘Paw Patrol’ hit the airwaves last summer, preschoolers have fallen in love with the show’s delightful characters and captivating storylines and have been eagerly awaiting the arrival of toys based on the hit series,” says Jamie Uitdenhowen, vice president and general merchandising manager, Toys ‘R’ Us U.S. “We worked closely with our partners at Spin Master to be the first retailer to bring this highly coveted line of toys to children who can’t wait to experience all the excitement and adventures from the show during playtime.”