This year's toy fair season will culminate in New York City with a remarkable lineup of blockbuster toys from the world's largest licensors and licensees.
Toei Animation has signed a raft of European partners for new merchandise, exhibitions and more based on “Dragon Ball Super,” “Dragon Ball Z,” “Sailor Moon” and “Digimon.”
Moose Toys and Build-A-Bear Workshop have joined forces to feature the Shopkins brand.
Boat Rocker and Industrial Brothers have signed on Fisher-Price to serve as the master toy licensee for the new animated series “Kingdom Force.”
Bonkers Toys has released its new bendable blind bag toys based on the mobile game “Slither.io.”
Bluefin, a North American distributor of toys and collectibles from Japan, has partnered with Tamashii Nations to release its line of S.H. Figuarts WWE action figures.
Panini America and USA Baseball, the national governing body of amateur baseball in the U.S., have entered into a long-term extension of the exclusive agreement the companies signed in 2012.
Nickelodeon and Viacom Consumer Products has appointed Vivid Group to serve as the international master toy licensee (excluding the U.S.) for the preschool series “Nella the Princess Knight.”
In anticipation of Saban’s upcoming film Power Rangers, Target has unveiled its collection of exclusive merchandise inspired by the movie.
Build-A-Bear Workshop has partnered with Signature Publishing to launch a standalone Build-A-Bear Workshop magazine.
Lisa Marks Associates has secured a raft of licensees to create new products inspired by the PEZ and Warheads candy brands as well as to celebrate the 100th anniversary of the MoonPie brand.
The Smiley Company has been tapped as the master licensee (outside of puzzles) for Rubik’s Brand, makers of the iconic Rubik’s Cube.
Hasbro and Paramount Pictures have hired 10 writers to develop a cross-property, interconnected on-screen universe for the toy company.
Tokidoki, the Japanese pop culture brand meaning “sometimes,” has unveiled a new character–the Mermicorno–and accompanying merchandise.
DreamWorks Animation has tapped Scentco to produce an exclusive line of scented toys and stationery in anticipation of its upcoming movie Trolls, in theaters Nov. 4.
American Greetings Entertainment will celebrate the Care Bears’ 35th anniversary next year with a slate of new retail, promotional and licensing partners across multiple categories.
Activision Publishing has partnered with McDonald’s to include “Skylanders Superchargers” toys in Happy Meals at participating McDonald’s restaurants across North America.
Microsoft and 343 Industries have partnered with a number of licensees to launch a range of new merchandise inspired by the “Halo” video game franchise.
Sony Pictures Television has tapped Bif Bang Pow! to create an all-new line of “Shark Tank” collectible products.
Crayola and Kidrobot have joined forces to release a DIY capsule based on Kidrobot’s Munnyworld DIY platforms.
U.K.-based publisher Egmont Publishing will feature the craft brand Crayola in its latest issue of Showcase magazine.
©2017 UBM. All rights reserved. A UBM Company.