Toys ‘R’ Us is busy preparing for the impending holiday season by opening a 25,000-square-foot temporary location in New York City’s NoHo neighborhood. The pop-up store officially opens today and will operate through Jan. 31, 2008. The four-level store will feature a wide range of dolls, action figures, electronics, and educational toys. Visitors to New York will also find souvenir products that capture the spirit of New York City and the magic of Toys ‘R’ Us, with everything from familiar keepsakes to personalized and New York-branded items.
The retailer also rolled out the red carpet for Pokémon with feature shops in all 585 stores nationwide. The shops are filled with an extensive collection of merchandise, including the new Pokémon Trading Figure Game, video games, DVDs, apparel, and books. Among the highlighted products are new Diamond & Pearl action figures from master toy licensee JAKKS Pacific and the Mysterious Treasures expansion set for the Trading Card Game, featuring the never-before-caught Sinnoh Pokémon, including new gameplay options. Pokémon also participated in the annual Geoffrey FunDay where gamers were able to download Manaphy to their DS as well as receive customized Diamond and Pearl coloring sheets as well as character stickers. Kids were also able to visit a special Naruto Nation area and bring their cameras to take a picture in front of a Naruto backdrop.