Zodiak Kids CP Paris is teaming up with the TV network TF1 and Château de Versailles Spectacles for a summer cross-promotion to support the sixth season of “Totally Spies!”
The promotion will begin in April with events, competitions, giveaways and a series of Totally Spies!-branded activities at Versailles, such as treasure hunts and a screening of a “Totally Spies!” TV special featuring a mission in the castle’s gardens.
Key licensees will also participate in the summer activities including Paperbox Magazine, with the official Totally Spies! magazine and Hachette Jeunesse, publisher of more than 50 novels, compilations, comics and activity books. Paperbox will highlight the events in its June and July issues, while Hachette Jeunesse will release a new book featuring the Spies’ Versailles adventure.
A special Spies-branded kids’ visitor’s booklet will be handed at the château, featuring quizzes, fun facts, hide and seek games. The booklet, DVD, magazines and books will all be available in the Versailles gift shop.
Events at Versailles will take place from June to September, when the new season will debut.
“We have been working on this truly unique and very fun marketing plan for almost one year, and have really enjoyed the creativity, effort and original ideas that all our partners have contributed,” says Patricia de Wilde, senior vice president, consumer products, Zodiak Kids CP Paris. “We believe the result will be quite extraordinary, and will lead to very concrete results for everyone involved. The pairing of two known French institutions such as the Château de Versailles and Totally Spies! is an inspired combination.”
The newest season of “Totally Spies!” is being developed in conjunction with a novel, the promotional event at Versailles and an already successful role-playing game.
“Totally Spies!” is a Marathon Media production for TF1, with worldwide TV and licensing rights held by Zodiak Kids. All TV rights are handled by Zodiak Rights, while consumer product rights are managed by Zodiak Kids CP Paris.