The new app, available now for iOS devices in the Apple App Store, blends a casual social game experience with the real-world action of fantasy football.
Users declare their football allegiances, collect and trade real NFL players and earn points based on their on-the-field performance.
The app allows fans to stay more connected with the sport through rewards and achievements, real-time roster optimization wherein players can adjust their starting lineup during games and an expanded news feed.
"For more than 60 years, Topps has been committed to connecting fans with their favorite athletes. With the release of ‘Topps Huddle,’ we are building on this legacy and extending this iconic brand even deeper into the casual, social and mobile space," says Michael Bramlage, vice president, Topps. "It is very exciting to be partnering with the NFLPA to connect new, digital-first fans with their favorite football players."
“Topps Huddle” follows the April launch of the “Topps Bunt” and “Topps Pennant” apps for baseball fans.