Warner Bros. Consumer Products and Tonner Doll Company have tapped a slate of high-end fashion and costume designers to create one-of-a-kind looks for Tonner’s 22-inch dolls that will be auctioned off to support Habitat for Humanity.
The charity auction is part of Tonner’s Leading Ladies of The Wizard of Oz program, held in celebration of the 75th anniversary of the classic film.
Designers including Marc Jacobs, Donna Karan Atelier, Hervé Léger by Max Azria and more will create costumes inspired by characters Dorothy, Glinda the Good Witch and the Wicked Witch of the West.
The haute couture dolls will make their debut during New York Fashion Week at the Fashion Institute of Technology, Sept. 4, at which time they will be available for bidding on eBay. All proceeds will go to the There’s No Place Like Home campaign benefitting Habitat for Humanity.
Other designers participating in the program include Reem Acra, BCBGMaxAzria, Erickson Beamon, Chris Benz, Carlos Falchi, Douglas Hannant, Betsey Johnson, Byron Lars, Jenny Packham, Charlotte Ronson, Anna Sui, Trina Turk, Carmen Marc Valvo and Sue Wong, as well as costume designers Colleen Atwood, Ruth Myers and Lyn Paolo in partnership with actress Kerry Washington.
“Seventy-five years after The Wizard of Oz first captured the hearts of audiences, WBCP and Tonner Doll are excited to bring new life and a modern flare to the film’s beloved characters,” says Karen McTier, executive vice president, domestic licensing and worldwide marketing, WBCP. “And with the help of an incredibly talented roster of prestigious fashion designers, the Leading Ladies of The Wizard of Oz are going to transform the Yellow Brick Road into an unforgettable runway.”