Tommy Hilfiger Plans Home Line

 

The Tommy Hilfiger Group, which is owned by PVH, has signed a new deal with LF USA, a subsidiary of Li & Fung Limited, to create a licensed home décor.

The Tommy Hilfiger home collection will be available in select Tommy Hilfiger stores, Macy's, select department stores and specialty stores in the U.S., Canada and Mexico, and on tommy.com in the U.S., Canada, Mexico and South America beginning in spring 2014.

Inspired by Tommy Hilfiger's classic American sensibility, the initial home line features pieces reminiscent of summer days at the beach and will be followed by a fall 2014 collection of preppy, collegiate pieces for home.

"The Tommy Hilfiger brand translates perfectly to the home market and we look forward to the opportunity to combine our experience with the creativity and imagination of the Tommy Hilfiger team," says Dow Famulak, president, LF USA. "We are leveraging Tommy Hilfiger's global recognition and continued momentum to create a truly iconic international home collection."

The collection will launch with bedding, bath, tabletop décor and decorative accessories, and the expanded fall 2014 line will also include furniture and rugs.

"I've always been inspired by iconic American homes, and my wife Dee and I enjoy finding great art and cool vintage pieces to create an eclectic vibe," says Hilfiger. "I had a lot of fun combining those inspirations with my love of design to create the new Tommy Hilfiger home line. LF USA is a strong, global partner, and I am excited to be working together on this line. Our home collections embrace a unique take on the preppy lifestyle and all-American tradition. Every piece reflects the classic, American, cool spirit at the heart of the Tommy Hilfiger brand."

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