Tommy Hilfiger Debuts Surf Line

 

The Tommy Hilfiger Group, a subsidiary of PVH, has launched a limited edition Surf Shack capsule collection in collaboration with Art Production Fund.

The line includes apparel and accessories for men and women including beachwear, footwear, sunglasses, watches and bags.

In addition to the apparel, the collection also features a set of limited edition surfboards created in collaboration with five contemporary American artists–Lola Schnabel, Richard Phillips, Scott Campbell, Gary Simmons and Raymond Pettibon.

The collection will be sold at select Tommy Hilfiger stores across the U.S., as well as from a customized Surf Shack bus, which will travel to cities across North America, opening up as a mobile pop-up shop.  

"I'm excited to celebrate the launch of our Summer 2013 Surf Shack capsule collection and partnership with Art Production Fund," says Tommy Hilfiger. "The collection represents the Tommy Hilfiger brand's love of blending East Coast prep with West Coast cool, and I'm honored to have the artists' surfboards included in the program. Art plays a significant role in my own design process and I'm always inspired to collaborate with great artistic talent."

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