The Tommy Bahama brand will be featured in season two of AMC’s unscripted series “The Pitch,” which chronicles advertising agencies as they prepare campaigns to win new business.
“We are always looking for new and creative ideas to promote our lifestyle brand,” says Rob Goldberg, senior vice president, marketing, Tommy Bahama. “Our story is all about relaxed sophistication in everything we do, and this is a great opportunity to get that message out to a national audience. We’re excited to be participating in AMC’s ‘The Pitch’ and we're eager to hear both agencies’ concepts and designs.”
Other brands to be featured in season two include 1-800-Flowers, Bliss, College Hunks Hauling Junk, Gibson Guitar Corporation and Little Caesars.
“‘The Pitch’ explores just how hard it is to come up with a good creative idea, and once you have it, how hard it is to sell it. The series is only as good as the agencies and brands that participate in the process and thankfully the people we are featuring in season two are contributing some compelling and captivating stories,” says Joel Stillerman, executive vice president, original programming, production and digital content, AMC.
Season two of the reality competition series premiered Aug. 15.