Tommy Bahama and the California-based stand-up paddleboard (SUP) company Suplove have collaborated on a line of co-branded paddleboards.
In 2013, Tommy Bahama was the presenting sponsor of the fourth annual Santa Monica Pier Paddleboard Race and Ocean Festival and the lifestyle brand plans to continue its sponsorship this year.
The Tommy Bahama by Suplove line features two co-branded boards–Escape Floral and the Tommy Bahama marlin. The boards are available now on the Tommy Bahama website and at select stores.
“SUP is where an active and relaxed beach culture meet and that’s the Tommy Bahama vibe–fun and active, yet relaxed,” says Rob Goldberg, senior vice president, marketing, Tommy Bahama. “Whether you’re casually paddling on the lake, enhancing your fitness routine or competitive racing on the open ocean, stand-up paddleboard is a water activity that anyone can enjoy.”