Toei Expands 'Sailor Moon,' 'Digimon'

Classic anime series and new releases will be extended into apparel, toys, drinkware and more.

Toei Animation has signed a host of new licensing partners to create new merchandise based on “Sailor Moon,” “Sailor Moon Crystal” and “Digimon Adventure.”

For “Sailor Moon,” new licensees include:

  • Hybrid Apparel for apparel;
  • Great Eastern for apparel and keychains;
  • Funko for figures;
  • Everything Legwear for socks;
  • Zag Toys for figures;
  • Accutime for watches;
  • Calendar Holdings for calendars;
  • E-pop for mirrors and beauty tools;
  • SCS Direct for kitchen items;
  • Just Toys for keychains;
  • Monogram for keychains; and
  • Fun.com for costumes.

For “Sailor Moon Crystal,” Toei has signed Hybrid Apparel for apparel; Infinifan for watches; Dyskami Publishing Company for game boards; Mimoco for cell phone chargers; and Just Funky for drinkware and more.

Meanwhile, for “Digimon Adventure,” the six-part film series that will reunite the cast and characters from the classic series, Toei has brough on Bioworld for apparel; Zag Toys, Tech 4 Kids and Just Toys for collectible toys; and Squishable for plush.

“We are delighted to welcome aboard top licensees across all categories for our properties,” says Masayuki Endo, president, Toei Animation. “While physical products remain crucial for our branding, we are also excited to put an expanded emphasis on our digital efforts by seeking partnerships with licensees focusing on emojis, stickers, gifs and other forms of digital communication. Toei’s brands and characters are already integrated into the dialogue of dedicated fans, and we hope to give them the opportunity to further use their fandom for daily fun with friends.”

Toei Animation will also be exhibiting at Licensing Expo, May 23-25, at booth #K226. 

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