Toei Boosts 'Dragon Ball,' 'Sailor Moon' in Europe

Teknofun, Sun City and La Fee Sauvage are on board to develop new merchandise and live events for the popular anime properties.

EUROPE–Toei Animation has tapped three new licensing partners to release new products for “Dragon Ball Z” and “Dragon Ball Super” as well as to develop a symphonic concert for “Sailor Moon.”

Kicking off the new deals is Teknofun, which has signed on to develop high-tech products for “Dragon Ball Z” and “Dragon Ball Super.” The upcoming collection will include headphones, digital cameras, power banks and more, and will be distributed in specialized chains and department chains throughout France, French-speaking Belgium and the GAS region beginning in May. The range will also be available online.

Meanwhile, Sun City is on board to launch a robust assortment of “Dragon Ball Super”-themed apparel (including t-shirts, jackets, sweatshirts, pajamas, sweatpants and more) for kids in Italy. The kids’ apparel collection will be available in mass market, specialized textile retailers, toy stores, online and via wholesalers from Q3 2018.

Finally, La Fee Sauvage secured the rights to produce a symphonic concert inspired by “Sailor Moon.” The “Sailor Moon Symphony” will see more than 50 musicians interpret the best songs and music from the series while some of the anime’s most memorable moments are projected onto the screen. The premiere event will take place in Paris at Palais des Congrès, Nov. 25, before traveling across France, Germany, Italy and Spain. In addition, a promotional campaign has been implemented to support the event including metro advertising, social media campaigns and more.

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