Toca Boca to Debut First Product Line at Target

FabNY, The Foundery, Franco and Random House bring the mobile-first brand to the real world for the first time.

ORTH AMERICA- Digital app and toy company Toca Boca has created its first-ever line of consumer products in conjunction with a slate of leading licensees.

"The cult following our digital toys have amassed among kids around the world is awe-inspiring," says Caroline Ingeborn, COO, Toca Boca. "Toca Boca's vision is to be a category-independent brand, and the move into physical products marks a major milestone toward that goal."

The duel-gender range, which includes apparel, accessories, sleepwear, backpacks, lunch bags, bedding and activity books, will be available exclusively at Target in the U.S. beginning July 17.

Licensees who helped bring the digital brand to life in products include FabNY, The Foundery, Franco Manufacturing and Random House Children's Books.

"Everything we make at Toca Boca is designed for all kids; It's our mission to make sure no kid ever feels excluded by Toca Boca," says Mathilda Engman, head of consumer products, Toca Boca. "True to those values, the collection was designed with inclusivity in mind, and we are so excited to see it will be merchandised together as a collection sitting between the boys’ and girls’ aisle of many Target stores."

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