Cottage Life Media, publisher of the magazines Cottage Life and Outdoor Canada and producer of the Cottage Life annual trade show, has appointed The Licensing Shop to build a lifestyle consumer products program for its brand.
“We are thrilled to be working with Cottage Life and look forward to assisting them to launch a branded merchandise program at retail,” says Nancy Fowler, executive vice president, TLS. “The Cottage Life brand reaches millions of Canadians each month through their TV network, print magazine, consumer events and digital media platforms. Licensees will have the benefit of that marketing power when they are ready to launch product.”
TLS will initially pursue partners in the outdoor lifestyle, home décor, food and entertaining categories.
“Cottage Life consumer products will be an organic extension of our brand,” says Al Zikovitz, president and chief executive officer, Cottage Life Media. “Whether it’s a lakeside retreat, a mountain chalet or a cozy apartment, our line of stylish and innovative products will be welcome in every space, in every home.”