The Licensing Company has been tapped by The Hershey Company to represent its properties for initiatives such as apparel, accessories, health and beauty and publishing initiatives.
TLC will be responsible for strategic development and execution, program management and new business development of Hershey brands in North America.
“Our new licensing partnership with TLC reflects our global approach to building our brands and connecting consumers with these iconic brand properties,” says Ernie Savo, director of global licensing, The Hershey Company. “The relationship with TLC, which began with the Asia market, is extending into North America to enable us to leverage our brand equities and develop innovative new products to grow our presence throughout North America and Asia.”
“The TLC team is extremely excited about the new partnership with The Hershey Company,” says Allison Kopcha, executive vice president, TLC North America. “Our vision for Hershey’s iconic portfolio of brands, which includes Hershey’s, Hershey’s Kisses, Reese’s, Jolly Rancher, Ice Breakers, among others, will be based upon new creative direction, category innovation and working with best-in-class partners to develop products that retailers will want and consumers will purchase, again and again.”